09/10/14

Opihr Oriental Spiced Gin Launches Adventurous On-Pack Promotion

Opihr Oriental Spiced Gin {pronounced O-PEER} today launches its first on-pack promotion going into stores across the UK, including Waitrose, Tesco and Morrisons from 7 October.

The promotion takes the form of a luggage tag attached to the red and gold cord at the neck of the Opihr Gin bottle, giving consumers the chance to win the adventure of a lifetime, joining the infamous ‘Rickshaw Run’ across India in April 2015.

Brand owner Quintessential Brands is running the Opihr Gin promotion to encourage purchase and social media engagement, with entries via the Opihr Oriental Spiced Gin Facebook page www.Facebook.com/OpihrGin where consumers enter the last 3 digits of the barcode for a chance to win.

The prize is for two people to join the established Rickshaw Run race, organised by The Adventurists on an all-expenses-paid trip racing an authentic rickshaw across the Indian sub-continent. A video which gives a flavour of the adventure has been added to the Opihr website (above).

The location of the Rickshaw Run is appropriate as three of Opihr Oriental Spiced Gin’s botanicals come from India, one of the countries along the Ancient Spice Route which inspired the Master Distiller when creating Opihr. These include cardamom pods, ground ginger and Telicherry black pepper.

Kate Harrison, International Brand Manager at Quintessential Brands, comments: “After a successful launch at Waitrose in October last year we are delighted to be introducing this exciting and on-brand consumer promotion as we extend our distribution to Tesco and Morrisons from 7 October. The target market for Opihr Oriental Spiced Gin is 24-35 year olds with a sense of adventure and so the Rickshaw Run is a great fit. We’ve also been introducing consumers to this exciting form of Oriental transport with our Opihr Tuk Tuk which has been to Foodies Festivals and events throughout the UK this summer.”

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